“Optimizing” your Google Business Profile

Graphical image depicting elements of a physical therapy practice in the Pacific Northwest

It’s not magic. If you follow the rules, and give as much information about your business as possible, you can improve your Google Business Profile performance. In the summer of 2023, a 4-location physical therapy chain located in the Pacific Northwest reached out to us to improve their local search optimization, especially around their Google…

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Bing to Rewrite Title Tags, Meta Descriptions Using AI

Bing will use AI to rewrite title tags & meta descriptions.

On November 15, Bing announced ‘Generative AI Captions.’ Essentially that means that Bing is now using AI to create search snippets. Bing says it will “enhance the user’s search journey and provide a more efficient browsing experience.“ Generative AI Captions will rewrite search snippets using GPT 4 (AI) to provide what Bing calls “highly relevant…

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How iOS 17 is Changing the Game for Web Traffic Attribution

iOS 17 Privacy Protection will limit web attribution

Apple’s release of iOS 17 will deal another blow to web marketers’ ability to track web traffic attribution.  Apple’s release of iOS 17 will deal another blow to web marketers’ ability to track web traffic attribution. This is because iOS 17 removes ad tracking parameters from links, making it much more challenging to track users…

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Create a Google Account with Work Email

You can associate your work email with Google in a few short steps. (Yes, even if you use Outlook). It will allow you to use Google Docs and other Google properties without affecting your work email. Maybe you’ve been told someone couldn’t share a Google Doc or Sheet with you, or maybe you’re just used…

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3 Big Shifts Ahead for Digital Marketing in 2023

A racing track in red color with the numbers 123

This article first appeared in LinkedIn Pulse on 1/29/2023.3 Big Shifts Ahead for Digital Marketing in 2023 Digital Marketers have their work cut out for them in 2023. Along with their day-to-day responsibilities, there are three big ‘moving targets’ that we’ll need to keep an eye on and prepare to incorporate into our daily routines. …

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B2B Content Marketing and SEO: Align for Success

automated business warehouse representing b2b seo

5 Tips to Consider as You Build Out a B2B Content Strategy It’s a complex sales process. It can take months, for some, years to close deals. Your content marketing plan, empowered with search engine optimization, must be aligned with your company’s sales cycle. Provide value and opportunity regardless of where a prospect is in…

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