Posts by Tim Grant
Unraveling the Mystery of Facebook Sources in Google Analytics: Your Expert Guide
If you’re anything like me, you spend a good chunk of your day diving into the nitty-gritty of Google Analytics (GA4). And if your website is getting traffic from Facebook, especially through paid ads, you’ve probably noticed a bunch of Source/Medium attributes that start with “fb.” It can be quite a head-scratcher. Well, fear not!…
Read MoreBing to Rewrite Title Tags, Meta Descriptions Using AI
On November 15, Bing announced ‘Generative AI Captions.’ Essentially that means that Bing is now using AI to create search snippets. Bing says it will “enhance the user’s search journey and provide a more efficient browsing experience.“ Generative AI Captions will rewrite search snippets using GPT 4 (AI) to provide what Bing calls “highly relevant…
Read MoreHow iOS 17 is Changing the Game for Web Traffic Attribution
Apple’s release of iOS 17 will deal another blow to web marketers’ ability to track web traffic attribution. Apple’s release of iOS 17 will deal another blow to web marketers’ ability to track web traffic attribution. This is because iOS 17 removes ad tracking parameters from links, making it much more challenging to track users…
Read MoreGoogle Business Profiles: You Can Now Add Social Media Profile Links
Google Business Profiles allows you to add links to social media profiles. Login to your Google Business Profile (formerly Google My Business) and look under: Edit Profile >> Contact >> Social Profiles(it’s easy to miss) It is still being rolled out to everyone. https://bit.ly/45KKld1
Read MoreCreate a Google Account with Work Email
You can associate your work email with Google in a few short steps. (Yes, even if you use Outlook). It will allow you to use Google Docs and other Google properties without affecting your work email. Maybe you’ve been told someone couldn’t share a Google Doc or Sheet with you, or maybe you’re just used…
Read MoreMarketing to the Gaps: Aligning Content with Your Sales Funnel & SEO
Purpose-driven content to optimize your content marketing.
Read More3 Big Shifts Ahead for Digital Marketing in 2023
This article first appeared in LinkedIn Pulse on 1/29/2023.3 Big Shifts Ahead for Digital Marketing in 2023 Digital Marketers have their work cut out for them in 2023. Along with their day-to-day responsibilities, there are three big ‘moving targets’ that we’ll need to keep an eye on and prepare to incorporate into our daily routines. …
Read MoreB2B Content Marketing and SEO: Align for Success
5 Tips to Consider as You Build Out a B2B Content Strategy It’s a complex sales process. It can take months, for some, years to close deals. Your content marketing plan, empowered with search engine optimization, must be aligned with your company’s sales cycle. Provide value and opportunity regardless of where a prospect is in…
Read MoreDeveloping a new website in 2023? The time is NOW for SEO
5 Tips to Improve SEO with Early Intervention in a Website Design Project
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