Posts by Tim Grant
How AI Is Redefining Website Traffic
AI platforms are changing how people access information online. Here’s what that means for your website. Let’s be honest. Most website owners, managers, and even C-suite leaders aren’t fully grasping how much AI is changing the game. For decades, we’ve relied on the click. It’s how we’ve measured visibility, engagement, and conversions since the early…
Read MoreWith Traffic Getting Harder to Track, These GA4 Metrics Are the Ones to Trust
With attribution getting harder to trust, and search traffic dying thanks to AI and zero-click results, we need to start focusing on what we can control: what happens on our site. That’s where Google’s engagement metrics come in. A Brief History of Engagement Metrics For years, Google Analytics relied on bounce rate, pages per session,…
Read MoreApple Business Connect: The Local Listing Platform Your Google Strategy Might Be Missing
I’m honestly surprised more businesses aren’t using Apple Business Connect. It’s free, easy to set up, and a great way to get in front of iPhone users—but most people I talk to haven’t even heard of it. I actually started noticing it more while on road trips with my family. We’d be looking for places…
Read MoreThe 5 Online Credentials Your Business Needs on Hand (But Likely Doesn’t)
A simple record of who manages what can save you from hours of confusion, lost revenue, and finger-pointing.
Read MoreWhy Direct Traffic in Google Analytics Might Not Be What You Think
Sure, some traffic comes from people typing in your URL or using a bookmark, but Direct traffic is basically Google’s junk drawer for visits it can’t figure out. What is Direct Traffic? (What Do Most People Assume Direct Traffic Is?) Direct traffic is typically thought of as users typing a URL directly into their browser…
Read More“Optimizing” your Google Business Profile
It’s not magic. If you follow the rules, and give as much information about your business as possible, you can improve your Google Business Profile performance. In the summer of 2023, a 4-location physical therapy chain located in the Pacific Northwest reached out to us to improve their local search optimization, especially around their Google…
Read MoreUnraveling the Mystery of Facebook Sources in Google Analytics: Your Expert Guide
If you’re anything like me, you spend a good chunk of your day diving into the nitty-gritty of Google Analytics (GA4). And if your website is getting traffic from Facebook, especially through paid ads, you’ve probably noticed a bunch of Source/Medium attributes that start with “fb.” It can be quite a head-scratcher. Well, fear not!…
Read MoreBing to Rewrite Title Tags, Meta Descriptions Using AI
On November 15, Bing announced ‘Generative AI Captions.’ Essentially that means that Bing is now using AI to create search snippets. Bing says it will “enhance the user’s search journey and provide a more efficient browsing experience.“ Generative AI Captions will rewrite search snippets using GPT 4 (AI) to provide what Bing calls “highly relevant…
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