“Optimizing” your Google Business Profile

Graphical image depicting elements of a physical therapy practice in the Pacific Northwest

It’s not magic. If you follow the rules, and give as much information about your business as possible, you can improve your Google Business Profile performance. In the summer of 2023, a 4-location physical therapy chain located in the Pacific Northwest reached out to us to improve their local search optimization, especially around their Google…

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Bing to Rewrite Title Tags, Meta Descriptions Using AI

Bing will use AI to rewrite title tags & meta descriptions.

On November 15, Bing announced ‘Generative AI Captions.’ Essentially that means that Bing is now using AI to create search snippets. Bing says it will “enhance the user’s search journey and provide a more efficient browsing experience.“ Generative AI Captions will rewrite search snippets using GPT 4 (AI) to provide what Bing calls “highly relevant…

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B2B Content Marketing and SEO: Align for Success

automated business warehouse representing b2b seo

5 Tips to Consider as You Build Out a B2B Content Strategy It’s a complex sales process. It can take months, for some, years to close deals. Your content marketing plan, empowered with search engine optimization, must be aligned with your company’s sales cycle. Provide value and opportunity regardless of where a prospect is in…

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