GA4
Why Direct Traffic in Google Analytics Might Not Be What You Think
Direct traffic is Google’s ‘junk drawer’ for visits it can’t trace. Direct traffic is one of the most commonly misunderstood categories in Google Analytics. While it seems straightforward, the intricacies of how Google categorizes and reports direct traffic can lead to misconceptions and misinterpretations. What is Direct Traffic? What Do Most People Assume It Is?…
Read MoreUnraveling the Mystery of Facebook Sources in Google Analytics: Your Expert Guide
If you’re anything like me, you spend a good chunk of your day diving into the nitty-gritty of Google Analytics (GA4). And if your website is getting traffic from Facebook, especially through paid ads, you’ve probably noticed a bunch of Source/Medium attributes that start with “fb.” It can be quite a head-scratcher. Well, fear not!…
Read MoreHow iOS 17 is Changing the Game for Web Traffic Attribution
Apple’s release of iOS 17 will deal another blow to web marketers’ ability to track web traffic attribution. Apple’s release of iOS 17 will deal another blow to web marketers’ ability to track web traffic attribution. This is because iOS 17 removes ad tracking parameters from links, making it much more challenging to track users…
Read More3 Big Shifts Ahead for Digital Marketing in 2023
This article first appeared in LinkedIn Pulse on 1/29/2023.3 Big Shifts Ahead for Digital Marketing in 2023 Digital Marketers have their work cut out for them in 2023. Along with their day-to-day responsibilities, there are three big ‘moving targets’ that we’ll need to keep an eye on and prepare to incorporate into our daily routines. …
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