Why Direct Traffic in Google Analytics Might Not Be What You Think

By Tim Grant | August 12, 2024
image reflecting the fact that Google Analytics uses its Direct Traffic category as a junk drawer, storing all sorts of misunderstood traffic sources

Direct traffic is Google’s ‘junk drawer’ for visits it can’t trace. Direct traffic is one of the most commonly misunderstood categories in Google Analytics. While it seems straightforward, the intricacies of how Google categorizes and reports direct traffic can lead to misconceptions and misinterpretations. What is Direct Traffic? What Do Most People Assume It Is?…

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How iOS 17 is Changing the Game for Web Traffic Attribution

By Tim Grant | October 5, 2023
iOS 17 Privacy Protection will limit web attribution

Apple’s release of iOS 17 will deal another blow to web marketers’ ability to track web traffic attribution.  Apple’s release of iOS 17 will deal another blow to web marketers’ ability to track web traffic attribution. This is because iOS 17 removes ad tracking parameters from links, making it much more challenging to track users…

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3 Big Shifts Ahead for Digital Marketing in 2023

By Tim Grant | February 20, 2023
A racing track in red color with the numbers 123

This article first appeared in LinkedIn Pulse on 1/29/2023.3 Big Shifts Ahead for Digital Marketing in 2023 Digital Marketers have their work cut out for them in 2023. Along with their day-to-day responsibilities, there are three big ‘moving targets’ that we’ll need to keep an eye on and prepare to incorporate into our daily routines. …

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