AI
How AI Is Redefining Website Traffic
AI platforms are changing how people access information online. Here’s what that means for your website and how to respond. Let’s be honest. Most website owners, managers, and even C-suite leaders aren’t fully grasping how much AI is changing the game. For decades, we’ve relied on the click. It’s how we’ve measured visibility, engagement, and…
Read MoreWith Traffic Getting Harder to Track, These GA4 Metrics Are the Ones to Trust
With attribution getting harder to trust, and search traffic dying thanks to AI and zero-click results, we need to start focusing on what we can control: what happens on our site. That’s where Google’s engagement metrics come in. A Brief History of Engagement Metrics For years, Google Analytics relied on bounce rate, pages per session,…
Read MoreBing to Rewrite Title Tags, Meta Descriptions Using AI
On November 15, Bing announced ‘Generative AI Captions.’ Essentially that means that Bing is now using AI to create search snippets. Bing says it will “enhance the user’s search journey and provide a more efficient browsing experience.“ Generative AI Captions will rewrite search snippets using GPT 4 (AI) to provide what Bing calls “highly relevant…
Read More3 Big Shifts Ahead for Digital Marketing in 2023
This article first appeared in LinkedIn Pulse on 1/29/2023.3 Big Shifts Ahead for Digital Marketing in 2023 Digital Marketers have their work cut out for them in 2023. Along with their day-to-day responsibilities, there are three big ‘moving targets’ that we’ll need to keep an eye on and prepare to incorporate into our daily routines. …
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