How AI Is Redefining Website Traffic

By Tim Grant | November 9, 2025
A demon labeled "AI" stomping on a laptop labeled "website" demonstrating AI's impact on website content.

AI platforms are changing how people access information online. Here’s what that means for your website and how to respond. Let’s be honest. Most website owners, managers, and even C-suite leaders aren’t fully grasping how much AI is changing the game. For decades, we’ve relied on the click. It’s how we’ve measured visibility, engagement, and…

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Bing to Rewrite Title Tags, Meta Descriptions Using AI

By Tim Grant | November 25, 2023
Bing will use AI to rewrite title tags & meta descriptions.

On November 15, Bing announced ‘Generative AI Captions.’ Essentially that means that Bing is now using AI to create search snippets. Bing says it will “enhance the user’s search journey and provide a more efficient browsing experience.“ Generative AI Captions will rewrite search snippets using GPT 4 (AI) to provide what Bing calls “highly relevant…

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