Posts Tagged ‘#ga4’
With Traffic Getting Harder to Track, These GA4 Metrics Are the Ones to Trust
With attribution getting harder to trust, and search traffic dying thanks to AI and zero-click results, we need to start focusing on what we can control: what happens on our site. That’s where Google’s engagement metrics come in. A Brief History of Engagement Metrics For years, Google Analytics relied on bounce rate, pages per session,…
Read MoreUnraveling the Mystery of Facebook Sources in Google Analytics: Your Expert Guide
If you’re anything like me, you spend a good chunk of your day diving into the nitty-gritty of Google Analytics (GA4). And if your website is getting traffic from Facebook, especially through paid ads, you’ve probably noticed a bunch of Source/Medium attributes that start with “fb.” It can be quite a head-scratcher. Well, fear not!…
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