Stop the wasted ad spend Google Ads / PPC Audit
With so many campaign types and Google pushing hard toward automation, PPC has become much more confusing. Getting great results isn’t as easy as it used to be.
A Google Ads audit that saves you money, and frustration
Google Ads can be a trap. Without a clear understanding of campaign types, account settings, and how to manage automation wisely, it’s easy to waste valuable ad dollars.
A PPC audit is a great way to make sure your Google Ads account is actually working toward your business goals. It checks whether you're using the right campaign types, whether your targeting and bidding settings make sense, and whether anything is being overlooked that could be costing you results—or money.
PPC Audits that demonstrate success
Don’t leave your PPC investment in the hands of amateurs. Paid search isn’t just a technical task—it’s a marketing strategy. You need someone who understands the nuances of Google Ads and takes the time to learn your business, so your campaigns actually support your goals.
My Google Ads audits go beyond surface-level checks. You’ll get real insights, clear examples, and practical steps to improve performance—not just once, but over time.
What’s included:
- Campaign and goal alignment review
- Conversion tracking verification
- Performance breakdown of keywords, ads, and audiences
- Bidding, budget, and scheduling analysis
- Detection of wasteful settings or automation traps
- Actionable recommendations with prioritized next steps
- Measurement strategies to grow with
Testimonial:
"We hired Tim to audit our Google Ads and SEO on our website. His audits were thorough, educational, and easy to understand. Tim presented his audits and answered questions to help us better understand the rationale behind his recommendations. He was highly professional, responsive, and detailed in his approach. We highly recommend Tim for anyone looking for expert insights and support in digital marketing."
B.K., San Francisco, CA
Google Ads competitor analysis...
Sometimes, understanding who your real PPC competitors are—and what they’re doing—can reveal valuable insights into their strategy and give you a competitive edge.
See which competitors overlap most with your keyword strategy—and uncover the exact words, phrases, and angles they use in their ads. This kind of insight can help you spot gaps, sharpen your messaging, and find opportunities they might be missing.
PPC audits improve performance of Google Ads & Bing Ads...
With over 15 years of experience managing and optimizing Google Ads accounts, I’ve seen firsthand how achieving success with PPC has become increasingly challenging. Many default settings now seem to serve Google’s interests more than yours.
I provide clear, transparent Google Ads audits—documenting all findings in detail and presenting them in a way that’s easy to understand. You'll receive specific, actionable recommendations, and I’m available to implement any approved changes to help move your campaigns forward with confidence.
Let’s make sure your Google Ads account is working as hard as it should. Reach out today to explore whether a PPC audit is the right next step for improving your results.