Local Search From the Internet to Your Place of Business

Need to drive foot traffic to your local business? Local Search is a unique form of online search that uses your physical location and attributes along with your website to promote your business.

Small businesses face Big SEO challenges

Beyond general search engine appeal, local businesses have numerous local search & review sites they need to manage.

Perhaps the most critical account is your Google Business Profile (former Google My Business) which is vital to your local SEO efforts.

Your Google Business Profile, and then some

Local SEO starts with Google Business Profile optimization.

But there is a lot more real estate to be covered.

A 2025 Brighlocal consumer search study indicated that while Google.com still dominates general search, Map sites, such as Google Maps, Bing Maps and Apple Maps, make up 20% of all local searches.

AI has impact too. Large Language Models (LLMs) and AI search engines such ast SearchGPT may syntesize data from a variety of 'local' resources. These may include local business listings, local directories and review sites, industry specific sites and business aggregators. 

Is your business ready to go beyond your Google Business Profile & build your brand and reputation across AI?

Local SEO Services

Local search results are based primarily on relevance, distance and prominence. But your business can be found from anywhere.

And your local search results will only be of value to your business if your business information can be found, is accurate and provides information consumers want - such as reviews.

To meet those standards, we can help you with the following:

  • Google Business Profile (Formerly Google My Business) optimization
  • Website Optimization (SEO)
    • Optimized location pages
    • Structured data markup
  • Directory, map & business page optimization
  • Consistent business information across the Internet
  • Reputation management / review management
  • Ongoing measurement and management

Ready to drive more traffic to your place of business?

Contact me today. Let's schedule a time to connect.

Local SEO for multi-location / franchises

Managing brand standards across multiple locations can be a nightmare.

Are these some of the headaches you are having?

  •  Inconsistent information about some locations across websites
  • Duplicate business listings
  • Review management at scale
  • Maintaining brand standards while allowing local input
  • Decentralized management
  • Inconsistent content & messaging

I can help. I have helped multi-location businesses with as few as four locations and franchises with literally thousands of locations across North America.

Let's talk about setting up local search and review infrastructure across your businesses.

Learn more about Local SEO

Check out some of our most recent Local SEO blog articles in our .info section: