Are You Prepared for the New google analytics 4 (GA4)?
GA4 is the 'next generation' measurement tool replacing Google's Universal Analytics. On July 1, 2023, the older version of Google Analytics (Universal) will stop processing data.
It's Not an Upgrade...
...you will actually need to create a new profile. And data from Universal Analytics will NOT be carried over.
This ground-up rebuild requires new tracking (for some), new learning, and transition time.
Oh, and those reports you are used to sharing with the C-Suite and other departments, those are going away. GA4 has an all-new set of metrics, measurements and reports you will need to learn.
The good news is we can help.
GA4 Migration Takes Time...
We've identified a 5-step approach for migrating clients to GA4.
Whether you are already tracking with GA4 or if you need to start your GA4 migration now, contact us today so we can get your company ready for the next generation of web and app reporting.