Local
Apple Business Connect: The Local Listing Platform Your Google Strategy Might Be Missing
I’m honestly surprised more businesses aren’t using Apple Business Connect. It’s free, easy to set up, and a great way to get in front of iPhone users—but most people I talk to haven’t even heard of it. I actually started noticing it more while on road trips with my family. We’d be looking for places…
Read More“Optimizing” your Google Business Profile
It’s not magic. If you follow the rules, and give as much information about your business as possible, you can improve your Google Business Profile performance. In the summer of 2023, a 4-location physical therapy chain located in the Pacific Northwest reached out to us to improve their local search optimization, especially around their Google…
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