How iOS 17 is Changing the Game for Web Traffic Attribution

iOS 17 Privacy Protection will limit web attribution

Apple’s release of iOS 17 will deal another blow to web marketers’ ability to track web traffic attribution.  Apple’s release of iOS 17 will deal another blow to web marketers’ ability to track web traffic attribution. This is because iOS 17 removes ad tracking parameters from links, making it much more challenging to track users…

Read More

3 Big Shifts Ahead for Digital Marketing in 2023

A racing track in red color with the numbers 123

This article first appeared in LinkedIn Pulse on 1/29/2023.3 Big Shifts Ahead for Digital Marketing in 2023 Digital Marketers have their work cut out for them in 2023. Along with their day-to-day responsibilities, there are three big ‘moving targets’ that we’ll need to keep an eye on and prepare to incorporate into our daily routines. …

Read More